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August 2011: Google PANDA Release

Google released the second PANDA update as of August 2011. Effectively, the update re-shapes the ranking algorithm to negate backlinking to sites, as well as a new weighting of on-page content.

SEO and be Found algorithms were immediately updated in line with the Google changes. Our tests using 40 Keyword Phrases resulted in Top 20 achievements in under 20 weeks, being our charter for SEO.